The Justin Sportsmedicine Team® does all it can to keep the rodeo athletes competing safely, but the fact is, rodeo is truly a dangerous business. In fact, it is considered America’s original extreme sport. With each ride, the rodeo athlete risks losing more than just the next opportunity to compete and win. He or she can also lose the ability to meet the mortgage payments or the ability to feed and care for his or her family. With no guaranteed salaries or injured reserve provisions in the sport, these professional athletes are often left with no place else to turn when faced with serious, sidelining injuries and the accompanying financial hardship.
Recognizing that serious injuries can be traumatic enough in themselves, without the additional burden of financial worries, the Justin Boot Company formed a partnership with the Professional Rodeo Cowboys Association (PRCA) and the Women’s Professional Rodeo Association (WPRA) in 1989 to establish the Justin Cowboy Crisis Fund (JCCF). The JCCF was formed on the premise of lending a helping hand to professional rodeo athletes and their families in the event of catastrophic injuries. Thus, filling the void created by financial hardships when the inevitable serious injury interfered with the careers of those who have dedicated their lives to the sport.
While we greatly appreciate your support, the Justin Sportsmedicine Team® is a fully-funded program of the Justin Boot Company and does not accept contributions. Please consider making any contributions to the Justin Cowboy Crisis Fund™. For more information on this unique organization or to make a donation, please click here.