Healthcare Alive and Well In Extreme Sport of Rodeo

Healthcare Alive and Well in Extreme Sport of Rodeo Thanks to Justin Boot Company

Justin Sportsmedicine Team announces new program head, unveils latest state-of-the-art mobile medical facilities

FOR IMMEDIATE RELEASE

GILBERT, AZ- February 14, 2010–At a time when many companies are finding it necessary to dial back their charitable efforts, the Justin Boot Company is committed to doing just the opposite.

The Justin Sportsmedicine Team, a program fully-funded by the Justin Boot Company since 1981 to provide the free, comprehensive, onsite medical coverage to professional rodeo athletes at some 125 Professional Rodeo Cowboys Association (PRCA) rodeos annually, is instituting changes in leadership and technology for the 2010 season reflective of their ongoing commitment to the sport.

Following the respective retirements of the program’s founders, Dr. J. Pat Evans and Don Andrews after thirty years service to the JST, Justin Boots contacted long-time JST program manager Mike Rich, owner of Restore Physical Therapy Clinic and Restore Group in Arizona, to take the helm, bringing with him new technologies and services to the Justin Sportsmedicine Team and the professional rodeo athlete.

“I’ve worked with a lot of professional athletes in a variety of sports,” says Rich, “and rodeo is definitely one of the toughest and most grueling on its athletes.” Rich knows that in a sport where schedule and travel can take as much of a toll on the athlete as the animals they compete against, rodeo athletes have unique medical needs. “Most people who know rodeo will tell you, it’s not if an athlete will get hurt, but when and how bad. In addition, rodeo athletes are independent competitors, so they don’t have the luxury of a “team” doctor or athletic trainer that travels around with them. The Justin Sportsmedicine Team has always done a great job of filling that void and bringing medical care to the cowboys, we’re just looking to increase the quality of that care.”

With Rich’s input, the Justin Boot Company upped the ante of their commitment to that quality by acquiring three new, cutting-edge mobile medical facilities. But apart from their eye-catching exteriors, don’t let the trailer-like appearance fool you. Rich, Randy Bloomer of Bloomer Trailers, and Roger Vanhoozer of Cowboy Classics Living Quarters pored over every detail of these mobile units to maximize space, ergonomics and travel durability. Housed inside these custom-made medical facilities are x-ray viewing capabilities, electric stimulation machines, ultrasound units, treatment tables, and cabinets stocked full with tape, braces and other medical supplies typically only seen in well-appointed hospital units.

According to Rich, the most valuable piece of equipment in each facility will be its computer. Technology is where he plans to make the biggest gains. “We have implemented ways, via the internet, to document injuries and treatment protocols securely and in real time, so the doctor or clinician treating an athlete at a rodeo in Denver on a Saturday night will know exactly what the doctor who evaluated the injury the night before in Fort Worth saw in the x-ray, etc.” And this is something JST Medical Director, Dr. Tandy Freeman, is particularly excited about, notes Rich. “Not only are Dr. Freeman and his peers committed to helping the individual athlete with his/her particular injury, but they are equally committed to gathering and evaluating the injury information within the sport of rodeo as a whole. Our collective goal in the JST is to advance sport of rodeo by increasing injury prevention, education and treatment through ongoing research and improved technology.”

For more information on the Justin Sportsmedicine Team, visit www.justinsportsmedicineteam.com .

Media Contact

Rick Foster

303-588-6168

rick.foster.jsm@gmail.com

About Justin Sportsmedicine Team

The first mobile professional sports medicine vehicle in North America, the Justin Sportsmedicine Team (JST) is the Official Healthcare Provider to the PRCA. For 29 years it has provided on-site, state-of-the-art medical treatment to injured rodeo competitors at no charge. With more than 125 medical doctors and 475 physical therapists, athletic trainers and massage therapists, the JST network provides treatment at 125 PRCA sanctioned rodeos.

About Justin Cowboy Crisis Fund

The Justin Cowboy Crisis Fund is a charitable organization designed to provide financial aid to professional rodeo athletes and their families in the event of catastrophic injury. Unique among today’s numerous charitable organizations, the Justin Cowboy Crisis Fund (JCCF) stands above the rest by dedicating 100 percent of all contributions received for disbursement to eligible applicants. For more on the JCCF, visit www.prorodeo.com .

About Justin Boots®

Justin Brands, Inc., a recognized leader in Western footwear, is a Berkshire-Hathaway corporation (NYSE: BRKa) and its divisions include Justin Boot Company, Tony Lama Company, Nocona Boot Company, Chippewa Boot Company and Justin Original Workboots. For more about Justin Boot Company, visit www.justinboots.com .

Click HERE to download the PDF.

Follow Us

Upcoming Events

Clark County Fair & Rodeo

Logandale,NV

April 6, 2016

Red Bluff Round Up

Red Bluff,CA

April 15, 2016

Angelina County Benefit Rodeo

Lufkin,TX

April 20, 2016

Buccaneer Days Pro Rodeo

Corpus Christi,TX

April 14, 2016

Clovis (CA) PBR

Clovis,CA

April 21, 2016

Clovis (CA) Rodeo

Clovis,CA

April 22, 2016

Guymon Pioneer Days Rodeo

Guymon ,OK

May 6, 2016

Jasper Lions Benefit Rodeo

Jasper,TX

May 11, 2016

Santa Rose Round Up

Vernon,TX

May 18, 2016

Redding Rodeo

Redding,CA

May 18, 2016

Redding WCC

Redding,CA

May 21, 2016

Old Fort Days Rodeo

Fort Smith,AR

May 23, 2016

Santa Maria Elks Rodeo

Santa Maria,CA

June 2, 2016

Spanish Fork WCC

Spanish Fork,UT

June 4, 2016

Pioneer Days Rodeo

Clovis,NM

June 2, 2016

Elizabeth Stampede w/ X-Bulls Div 2

Elizabeth,CO

June 3, 2016

Gladewater Round Up w/ X-Bulls Div 2

Gladewater,TX

June 8, 2016

Parker Cnty Frontier Days Pro Rodeo

Weatherford,TX

June 8, 2016

Livermore Rodeo

Livermore,CA

June 11, 2016

Reno X-Bulls Div 1

Reno,NV

June 16, 2016

Reno Rodeo

Reno,NV

June 17, 2016

Rodeo of the Ozarks

Springdale,AR

June 22, 2016

Rodeo de Santa Fe

Santa Fe,NM

June 22, 2016

West of the Pecos Rodeo

Pecos,TX

June 22, 2016

Greeley Independence Stampede

Greeley,CO

June 23, 2016

Greeley Independence Stampede

Greeley,CO

June 27, 2016

World's Oldest Rodeo

Prescott,AZ

June 28, 2016

Cody w/X-BULLS

Cody,WY

June 30, 2016

St. Paul Rodeo

St. Paul,OR

July 1, 2016

Cody Stampede

Cody,WY

July 1, 2016

Oakley Independence Day Rodeo

Oakley,UT

June 30, 2016

Central Wyoming Fair & Rodeo

Casper,WY

June 12, 2016

Sheridan WYO Rodeo

Sheridan,WY

July 13, 2016

Dinosaur Round-Up Rodeo

Vernal,UT

July 9, 2016

Snake River Stampede

Nampa,ID

July 19, 2016

Woodward Elks Rodeo

Woodward,OK

July 20, 2016

Cheyenne Frontier Days

Cheyenne,WY

July 22, 2016

Cheyenne Frontier Days w/CBR

Cheyenne,WY

July 25, 2016

California Rodeo w/PBR

Salinas,CA

July 20, 2016

California Rodeo

Salinas,CA

July 21, 2016

Days of '47 Rodeo

Salt Lake City, UT

July 19, 2016

Spanish Fork Rodeo

Spanish Fork,UT

July 21, 2016

Iowa's Championship Rodeo

Sidney,IA

August 2, 2016

Dodge City RoundUp Rodeo w/ X-Bulls

Dodge City,KS

August 2, 2016

Dodge City RoundUp Rodeo

Dodge City,KS

August 3, 2016

Lea County Fair & Rodeo X-Bulls

Lovington,NM

August 9, 2016

Lea County Fair & Rodeo

Lovington,NM

August 10, 2016

Sikeston Jaycee Bootheel Rodeo

Sikeston ,MO

August 10, 2016

Lawton Rangers Rodeo

Lawton,OK

August 10, 2016

Douglas County Fair & Rodeo w/ X-Bulls

Castle Rock,CO

August 4, 2016

Douglas County Fair & Rodeo

Castle Rock,CO

August 5, 2016

Farm-City Pro Rodeo

Hermiston,OR

August 10, 2016

Cody Champions Challenge

Cody,WY

August 14, 2016

Caldwell Night Rodeo

Caldwell,ID

August 16, 2016

North Texas State Fair Rodeo

Denton,TX

August 19, 2016

World's Oldest Continuous Rodeo

Payson,AZ

August 18, 2016

Rancho Mission Viejo Rodeo

San Juan Cap.,CA

August 27, 2016

Kennewick WCC

Kennewick,WA

August 23, 2016

Horse Heaven Round-Up

Kennewick,WA

August 24, 2016

Pueblo Rodeo

Pueblo,CO

August 26, 2016

Pueblo WCC

Pueblo,CO

August 31, 2016

Elk City Rodeo of Champions

Elk City,OK

September 2, 2016

Ocala Shrine Rodeo

Ocala,FL

September 2, 2016

Dayton Championship Rodeo

Dayton,IA

September 2, 2016

Ellensburg Rodeo

Ellensburg ,WA

September 2, 2016

Ellensburg X-Bulls

Ellensburg,WA

September 3, 2016

Ft. Madison Tri-State Rodeo Cinch Shootout

Fort Madison, IA

September 9, 2016

Ft. Madison Tri-State Rodeo

Fort Madison, IA

September 8, 2016

Puyallup ProRodeo Justin Boots Playoffs

Puyallup,WA

September 9, 2016

New Mexico State Fair & Rodeo

Albuquerque,NM

September 13, 2016

New Mexico State Fair & Rodeo - X-Bulls

Albuquerque,NM

September 18, 2016

West Texas Fair & Rodeo

Abilene,TX

September 13, 2016

Four States Fair Rodeo

Texarkana,AR

September 14, 2016

Tri-State Fair & Rodeo

Amarillo,TX

September 22, 2016

AK-SAR-BEN River City Rodeo

Omaha ,NE

September 22, 2016

OklahomaState Fair / X-Bulls

Oklahoma City,OK

September 23, 2016

Poway Rodeo

Poway,CA

September 23, 2016

Cowboy Capital Rodeo

Stephenvile,TX

September 23, 2016

Rodeo of the Mid-South

Southaven,MS

September 25, 2016

American Royal

Kansas City,MO

September 23, 2016

Turquoise Circuit Finals

Las Cruses,NM

August 9, 2016

San Dimas Western Days Rodeo

San Dimas,CA

October 1, 2016

Badland Circuit Finals

Minot,ND

October 8, 2016

All American ProRodeo Finals

Waco,TX

October 8, 2016

NILE Rodeo

Billings,MT

October 20, 2016

Rusk County PRCA Rodeo

Henderson,TX

October 13, 2016

Prairie Circuit Finals

Duncan,OK

October 13, 2016

Grand National Rodeo

San Francisco,CA

October 14, 2016

Grand National Rodeo

San Francisco,CA

October 21, 2016

California Circuit Finals

Lancaster,CA

October 7, 2016

Mountain States Circuit Finals

Loveland,CO

October 27, 2016

Wilderness Circuit Finals

Heber City,UT

November 5, 2016

Columbia River Circuit Finals

Yakima,WA

November 4, 2016

National Finals Steer Roping

Mulvane,KS

October 7, 2016

Southeastern Circuit Finals

Davie,FL

November 10, 2016

Great Lakes Circuit Finals

Louisville,KY

November 12, 2016

Wrangler National Finals Rodeo

Las Vegas,NV

December 1, 2016

PRCA Permit Holder Challenge

Las Vegas,NV

December 12, 2016

Bennie Binion's Bucking Stock Sale

Las Vegas,NV

April 5, 2016